Pizza Patrón gets inside the Mexican pizza buyer's head

I wrote about Pizza Patrón on VivirLatino a couple of weeks back, and asked the question:

They are targeting the U.S.'s fastest growing market and only that market. I'm not sure about what their menu features, so I am wondering if they are targeting some of the more particular "local tastes" of Mexicans, like putting ketchup, tabasco or worsterchire (a.k.a. "salsa inglesa", or all of the above) on their pizzas.

Well, it wasn't quite Worsterchire (I'm not a psychic after all) but close enough. The following article from PizzaMarketplace.com talks about Pizza Patrón's introduction of Salsas Herdez -- a staple in Mexican households -- as condiments to their Latino-targeted pizzas.

All I can say is: SMART.

New Pizza Patron dipping sauces lean on popular Herdez brand  

DALLAS — Pizza Patrón has introduced a three-flavor lineup of dipping sauces at its 52 locations.

According to a news release, the new sauces include Ranch, Spicy Ranch and Salsa Ranchera, and cost 50 cents each.

The Salsa Ranchera and Spicy Ranch are made using Herdez products, a well-known and widely respected brand in Mexico. Herdez salsa is the No. 1 brand of imported salsa consumed in the United States.

"At the heart of our brand is our desire to connect with the cultural values and hearts of our Latino customers in everything we do," said Ernesto Hernandez, Pizza Patrón’s director of operations. "Using Herdez is another small way for us to reinforce the commitment we have to our core customer."

PizzaMarketplace.com

Technorati tags: latino marketing, hispanic marketing,pizza

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[louis]

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hot campus teens -
housewife 1on1 -
housewife bangers -
huge boobs galore -
insane cock brothas -
just facials -
latin adultery -
little april -
little summer -
met art -
milf seeker -
milton twins -
more gonzo -
my first sex teacher -
my friends hot mom -
my naughty latin maid -
my sex tour -
my sisters hot friend -
naughty allie -
naughty america vip -
naughty bookworms -
naughty drive thru -
naughty julie -
naughty office -
neighbor affair -
orgy sex parties -
porn stud search -
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rectal rooter -
seduced by a cougar -
she got pimped -
simpson twins -
so cal coeds -
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tamed teens -
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teens for cash -
teen topanga -
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wild fuck toys -
her first dp -
all internal -
american daydreams -
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backseat bangers -
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boob exam scam -
bookworm bitches -
border bangers -
bubble butts galore -
college fuckfest -
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diary of a milf -
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first time swallows -
ftv girls -
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gay blind date sex -
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her first anal sex -
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his first facial -
his first gay sex -
his first huge cock -
hot campus teens -
housewife 1on1 -
housewife bangers -
huge boobs galore -
insane cock brothas -
just facials -
latin adultery -
little april -
little summer -
met art -
milf seeker -
milton twins -
more gonzo -
my first sex teacher -
my friends hot mom -
my naughty latin maid -
my sex tour -
my sisters hot friend -
naughty allie -
naughty america vip -
naughty bookworms -
naughty drive thru -
naughty julie -
naughty office -
neighbor affair -
orgy sex parties -
porn stud search -
prime cups -
rectal rooter -
seduced by a cougar -
she got pimped -
simpson twins -
so cal coeds -
sperm swap -
squirt hunter -
tamed teens -
teen brazil -
teens for cash -
teen topanga -
texas twins -
trixie teen -
twinks for cash -
virgin teen lesbians -
wild fuck toys -
her first lesbian sex -
all internal -
american daydreams -
asian 1on1 -
asian parade -
ass masterpiece -
ass traffic -
backseat bangers -
bang boat -
black cocks white sluts -
boob exam scam -
bookworm bitches -
border bangers -
bubble butts galore -
college fuckfest -
college wild parties -
couples seduce teens -
diary of a milf -
dirty latina maids -
fast times at nau -
first time swallows -
ftv girls -
gangbang squad -
gay blind date sex -
gay college sex parties -
give me pink -
her first anal sex -
her first big cock -
her first dp -
her first lesbian sex -
his first facial -
his first gay sex -
his first huge cock -
hot campus teens -
housewife 1on1 -
housewife bangers -
huge boobs galore -
insane cock brothas -
just facials -
latin adultery -
little april -
little summer -
met art -
milf seeker -
milton twins -
more gonzo -
my first sex teacher -
my friends hot mom -
my naughty latin maid -
my sex tour -
my sisters hot friend -
naughty allie -
naughty america vip -
naughty bookworms -
naughty drive thru -
naughty julie -
naughty office -
neighbor affair -
orgy sex parties -
porn stud search -
prime cups -
rectal rooter -
seduced by a cougar -
she got pimped -
simpson twins -
so cal coeds -
sperm swap -
squirt hunter -
tamed teens -
teen brazil -
teens for cash -
teen topanga -
texas twins -
trixie teen -
twinks for cash -
virgin teen lesbians -
wild fuck toys -
his first facial -
all internal -
american daydreams -
asian 1on1 -
asian parade -
ass masterpiece -
ass traffic -
backseat bangers -
bang boat -
black cocks white sluts -
boob exam scam -
bookworm bitches -
border bangers -
bubble butts galore -
college fuckfest -
college wild parties -
couples seduce teens -
diary of a milf -
dirty latina maids -
fast times at nau -
first time swallows -
ftv girls -
gangbang squad -
gay blind date sex -
gay college sex parties -
give me pink -
her first anal sex -
her first big cock -
her first dp -
her first lesbian sex -
his first facial -
his first gay sex -
his first huge cock -
hot campus teens -
housewife 1on1 -
housewife bangers -
huge boobs galore -
insane cock brothas -
just facials -
latin adultery -
little april -
little summer -
met art -
milf seeker -
milton twins -
more gonzo -
my first sex teacher -
my friends hot mom -
my naughty latin maid -
my sex tour -
my sisters hot friend -
naughty allie -
naughty america vip -
naughty bookworms -
naughty drive thru -
naughty julie -
naughty office -
neighbor affair -
orgy sex parties -
porn stud search -
prime cups -
rectal rooter -
seduced by a cougar -
she got pimped -
simpson twins -
so cal coeds -
sperm swap -
squirt hunter -
tamed teens -
teen brazil -
teens for cash -
teen topanga -
texas twins -
trixie teen -
twinks for cash -
virgin teen lesbians -
wild fuck toys -
his first gay sex -
all internal -
american daydreams -
asian 1on1 -
asian parade -
ass masterpiece -
ass traffic -
backseat bangers -
bang boat -
black cocks white sluts -
boob exam scam -
bookworm bitches -
border bangers -
bubble butts galore -
college fuckfest -
college wild parties -
couples seduce teens -
diary of a milf -
dirty latina maids -
fast times at nau -
first time swallows -
ftv girls -
gangbang squad -
gay blind date sex -
gay college sex parties -
give me pink -
her first anal sex -
her first big cock -
her first dp -
her first lesbian sex -
his first facial -
his first gay sex -
his first huge cock -
hot campus teens -
housewife 1on1 -
housewife bangers -
huge boobs galore -
insane cock brothas -
just facials -
latin adultery -
little april -
little summer -
met art -
milf seeker -
milton twins -
more gonzo -
my first sex teacher -
my friends hot mom -
my naughty latin maid -
my sex tour -
my sisters hot friend -
naughty allie -
naughty america vip -
naughty bookworms -
naughty drive thru -
naughty julie -
naughty office -
neighbor affair -
orgy sex parties -
porn stud search -
prime cups -
rectal rooter -
seduced by a cougar -
she got pimped -
simpson twins -
so cal coeds -
sperm swap -
squirt hunter -
tamed teens -
teen brazil -
teens for cash -
teen topanga -
texas twins -
trixie teen -
twinks for cash -
virgin teen lesbians -
wild fuck toys -
his first huge cock -
all internal -
american daydreams -
asian 1on1 -
asian parade -
ass masterpiece -
ass traffic -
backseat bangers -
bang boat -
black cocks white sluts -
boob exam scam -
bookworm bitches -
border bangers -
bubble butts galore -
college fuckfest -
college wild parties -
couples seduce teens -
diary of a milf -
dirty latina maids -
fast times at nau -
first time swallows -
ftv girls -
gangbang squad -
gay blind date sex -
gay college sex parties -
give me pink -
her first anal sex -
her first big cock -
her first dp -
her first lesbian sex -
his first facial -
his first gay sex -
his first huge cock -
hot campus teens -
housewife 1on1 -
housewife bangers -
huge boobs galore -
insane cock brothas -
just facials -
latin adultery -
little april -
little summer -
met art -
milf seeker -
milton twins -
more gonzo -
my first sex teacher -
my friends hot mom -
my naughty latin maid -
my sex tour -
my sisters hot friend -
naughty allie -
naughty america vip -
naughty bookworms -
naughty drive thru -
naughty julie -
naughty office -
neighbor affair -
orgy sex parties -
porn stud search -
prime cups -
rectal rooter -
seduced by a cougar -
she got pimped -
simpson twins -
so cal coeds -
sperm swap -
squirt hunter -
tamed teens -
teen brazil -
teens for cash -
teen topanga -
texas twins -
trixie teen -
twinks for cash -
virgin teen lesbians -
wild fuck toys -
housewife bangers -
all internal -
american daydreams -
asian 1on1 -
asian parade -
ass masterpiece -
ass traffic -
backseat bangers -
bang boat -
black cocks white sluts -
boob exam scam -
bookworm bitches -
border bangers -
bubble butts galore -
college fuckfest -
college wild parties -
couples seduce teens -
diary of a milf -
dirty latina maids -
fast times at nau -
first time swallows -
ftv girls -
gangbang squad -
gay blind date sex -
gay college sex parties -
give me pink -
her first anal sex -
her first big cock -
her first dp -
her first lesbian sex -
his first facial -
his first gay sex -
his first huge cock -
hot campus teens -
housewife 1on1 -
housewife bangers -
huge boobs galore -
insane cock brothas -
just facials -
latin adultery -
little april -
little summer -
met art -
milf seeker -
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