As a leader in destinations to Latin America, Continental Airlines has responded to the obvious need for a Spanish-language online reservations system:
Like Southwest, Continental Airlines has recently announced a partnership with Idiom Technologies -- a leading independent provider of scalable software solutions for accelerating and optimizing globalization initiatives -- to speed the launch of its Spanish language online reservations system.
According to Ken Penny, director of internet planning and general manager at continental.com, "Continental Airlines serves more destinations in Latin America than any other U.S. airline. Offering website services, like flight purchase and frequent flyer information, in Spanish facilitates the travel process for more of our customers in the United States and abroad. Recent surveys (such as the Roper Hispanic Cyberstudy released in early July 2005) indicate that U.S. Hispanics was the fastest growing online ethnic segment. Also, this ambition was consistent with Continental's Latinization program, now in its eighth year, which enhances customer service for Latin American and U.S. Spanish-speaking passengers not just through language but in respecting cultural differences.
With the internet helping to create a truly global market, more and more businesses are realizing they need software like WorldServer to tap into this market and to reach customers who want to access information and make purchases in their native languages.
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