Latin_KNOW: The Latino Marketing Report: Article: Campaign Hillary; Se Habla Español

Looks like Hillary is jumping on the NY politician Mayor Bloomberg/Fernando Ferrer Spanish bandwagon. She's even got her web site in Spanish. Good for Hillary for realizing the importance of her Spanish-speaking constituency. I just got a little confused on the homepage when I read "haga un clic para tocar". Oh, they mean to play a video. Understood.

From The Village Voice (thanks to Hispanic Tips for calling this piece to my attention):

Campaign Hillary: Se Habla Español
Kerry blew it with Latino voters. Senator Clinton is determined not to.
by Kristen Lombardi
July 18th, 2005 10:23 PM

If it’s true the Democratic Party is getting in touch with its Latin side, then Hillary Clinton is lining up to tango.

After the desastroso 2004 presidential election, when the Democratic ticket failed throughout the heavily Hispanic Southwest, New York’s junior senator seems determined to avoid a repeat. She has invited pollsters to speak privately with her staff about the nation’s newest power constituency, laying out the numbers, analyzing what went wrong. And she’s actively courting Latino voters, taking steps not just to retain her Hispanic base, but to expand it.

On Monday, the putative 2008 presidential candidate traveled to Philadelphia to speak at a conference of the National Council of La Raza, the largest Latino civil rights group in the country. There, Clinton shared the dais with President Bush’s education secretary, Margaret Spellings, whose remarks about the administration’s school initiatives received a polite yet lukewarm response. Clinton’s remarks, on the other hand, drew three standing ovations from the 2,000-strong crowd of Hispanic movers and shakers.

She played to her audience well, touching on hot issues for the Latino community. She delivered a 30-minute speech, without notes, that highlighted a “Washington agenda” for education, health care, and an economy where “everyone has a fair shake.” Announcing two new bills that would help deal with the high rates of asthma and lead poisoning among Hispanic children and backing a measure to let illegal immigrants attend college, she provided substance to go with her flash. She commended the audience for “doing your part” but added, “I don’t know if your government is doing its part.” At that, the crowd erupted in applause, and kept on cheering.

The Village Voice READ MORE

Latin_KNOW: The Latino Marketing Report

Comments and insights on marketing and communications campaigns targeting the US Latino / Hispanic community.

July 20, 2005

Article: Campaign Hillary; Se Habla Español

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