Article: Hispanic Ad Spending Increasing Sharply

This just in from AdAge.com:

HISPANIC AD SPENDING INCREASING SHARPLY
TNS Forecasts 2005 Total at 10.5% Over 2004
June 29, 2005

NEW YORK (AdAge.com) -- U.S. Hispanic ad spending will grow by 10.5% in 2005, sharply outpacing the overall U.S. ad market spending at just 3.4%, according to a new forecast this week by TNS Media Intelligence.

The only segment of the U.S. media market that TNS expects to grow slightly faster than Hispanic media is cable network TV, predicted to rise by 11.6%.

"We are seeing strong growth in cable TV, Hispanic media, the Internet and consumer/Sunday magazines," said Steven Fredericks, president-CEO of TNS MEdia Intelligence.

The fast growth in Hispanic media is keeping pace with the increase in the Hispanic population. The U.S. Census Bureau reported earlier this month that Hispanics accounted for half of all growth in the U.S. population between July 1, 2003 and July 1, 2004. The Census Bureau's official estimate puts the U.S. Hispanic population at 41.3 million, although many believe the real figure is higher.

AdAge.com