This article gives a lot of information we keep hearing everywhere. This piece is one in about 20 I've read in the past few days about how marketers are "waking up" and realizing the potential in the Latino dollar.
PHOENIX — As businesses ramp up their marketing aimed at Hispanic consumers to the tune of more than $3 billion nationally, small specialty ad agencies are taking root.
Phoenix now ranks as the No. 9 Latino market in the United States based on population, and the past two years have seen the opening of at least five Hispanic-oriented agencies: Alternatives/Alternativos, Molina/Lopez, Raices Unidas, Del Sol Hispanic Advertising and IQ Espanol.
Companies are pitching everything from laundry detergent, cosmetics and diapers to cable, cars and homes to Hispanics.
The appeal is strong growth in population, estimated to make up 13.5 percent of the U.S. total, and growing purchasing power.
Nationally, advertisers spent an estimated $3.09 billion on Hispanic marketing, according to market research company HispanTelligence. That's expected to grow to $3.65 billion by 2007.
The Arizona Republic | READ MORE
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