News: U.S. Hispanics' Online Use Surges
Lots of news today in the world of Latino marketing. According to AdAge.com, the new AOL/Roper Hispanic Cyberstudy is revealing some extremely compelling trends among Latinos online, and defying what has been said in the past -- that Latinos are significantly behind in terms of being online and engaged. From Laurel Wentz's article today, some intriguing highlights:
"Hispanics are rapidly catching up online with the general market and are surpassing non-Hispanics in areas like listening to and downloading music and instant messaging. And even English-speaking Hispanics take notice of online ads in Spanish."
" Slightly more Hispanics -- 52% -- who use the Internet at home have a broadband connection, compared to 50% of the general online population."
30% of Hispanics surveyed who say they speak English and Spanish equally well agreed with the statement that they “pay more attention to ads when they’re in Spanish than when they’re only in English.”
This data makes a very good case for something I brought up in previous post: search engine marketing aimed at Latinos. Marketers are lagging in this area, and if you believe the data cited here, missing out big time.
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