Candidates (Still) Falling Over Each Other to Appeal to Latinos

According to NY1, both NYC mayoral candidates, Fernando Ferrer and Mayor Michael Bloomberg, are off to LA to personally congratulate newly elected mayor Villaraigosa. Read: show support for Latino victor and by association, play themselves up as the most Latino-friendly candidate.

As I mentioned in a previous post, the Spanish-language marketing war has begun between the two candidates, with Bloomberg biting the bullet and spending some advertising dollars on Spanish-language ads in an attempt the usurp the innate advantages of his opponent: 1) democrat 2) Puerto Rican American. Each candidate will benefit from making themselves visible in this highly publicized inauguration/Latino celebration.

Ferrer is going even farther out. He's visiting Puerto Rico this weekend to address the National Puerto Rican Coalition, a visit which will mobilize sentiments on the island and no doubt reverberate back to Manhattan Island.

Bloomberg, Ferrer To Both Attend Inauguration Of Los Angeles Mayor
June 24, 2005

On tonight’s “Road To City Hall” on NY1, Sandra Endo is exclusively reporting that both Mayor Michael Bloomberg and his top Democratic challenger, Fernando Ferrer, are planning on attending next week’s inauguration of Los Angeles Mayor Antonio Villaraigosa.

Villaraigosa’s victory last month captured national attention, as he became L.A.'s first Latino mayor to be elected in more than 130 years.

Despite being in different political parties, Bloomberg called Villaraigosa to congratulate him on his big win, and last week the L.A. Democrat praised the Republican Bloomberg for taking control of the school system.

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